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.eff-design-launch{display:grid;grid-template-columns:1.12fr 1fr;gap:38px;width:min(1480px,calc(100% - 64px));margin:0 auto;padding:40px 0 64px;align-items:stretch}.eff-design-launch__copy{padding:16px 0}.eff-design-launch__photo{position:relative;min-width:0;margin:0;border-radius:18px;overflow:hidden;min-height:540px}.eff-design-launch__photo img{width:100%;height:100%;position:absolute;inset:0;object-position:51% center}.eff-design-launch__photo:after{content:"";position:absolute;inset:50% 0 0;background:linear-gradient(transparent,rgba(21,23,21,.8))}.eff-design-launch__photo figcaption{position:absolute;bottom:32px;left:32px;right:24px;z-index:1;color:#fffdf8;font-size:clamp(22px,2vw,30px);font-weight:700;letter-spacing:-.025em;line-height:1.15}.eff-design-launch__photo figcaption span{display:block;font-size:10px;letter-spacing:.17em;color:#e7c899;margin-bottom:12px;line-height:1.5}.eff-design__paths{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin-top:28px}.eff-design__path{display:flex;flex-direction:column;align-items:flex-start;min-width:0;padding:25px 23px;background:var(--cream);border:1px solid var(--line);border-radius:12px}.eff-design__path h2{font-size:clamp(22px,1.9vw,28px);margin-bottom:14px}.eff-design__path p:not(.eff-design__eyebrow){font-size:15px;line-height:1.55}.eff-design__path .eff-design__button{margin-top:auto;width:100%;padding:13px 12px}.eff-design__path--fern{background:var(--fern);border-color:var(--fern);color:var(--paper)}.eff-design__path--fern .eff-design__eyebrow{color:#e7c899}.eff-design__path-note{display:block;margin-top:13px;font-size:11px;line-height:1.5}.eff-design__measure-link{font-size:12px;margin:20px 0 0!important;color:var(--muted)}.eff-design__measure-link a{font-weight:700;color:var(--fern);text-underline-offset:3px}
.eff-design__benefits{background:var(--cream);border-block:1px solid var(--line);padding:26px 0}.eff-design__benefit-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:30px}.eff-design__benefit-grid>div+div{border-left:1px solid var(--line);padding-left:30px}.eff-design__benefit-grid strong{display:block;font-size:18px;line-height:1.3;margin-bottom:7px}.eff-design__benefit-grid span{font-size:14px;color:var(--muted)}.eff-design__intro{display:grid;grid-template-columns:1.15fr 1fr;gap:60px;align-items:end;margin-bottom:38px}.eff-design__intro h2{margin-bottom:0}.eff-design__intro>p{color:var(--muted);margin:0}.eff-design__steps{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border:1px solid var(--line);border-radius:14px;overflow:hidden}.eff-design__step{padding:30px 26px;background:var(--cream)}.eff-design__step+.eff-design__step{border-left:1px solid var(--line)}.eff-design__step>span{display:block;font-family:Georgia,serif;font-size:30px;font-style:italic;color:#8d6834;margin-bottom:30px}.eff-design__step h3{font-size:22px}.eff-design__step p{font-size:14px;color:var(--muted);margin-bottom:0}.eff-design__pricing-note{font-size:13px;line-height:1.6;color:var(--muted);margin:22px 0 0!important;max-width:95ch}.eff-design__split{display:grid;grid-template-columns:1fr 1fr;align-items:stretch}.eff-design__split>img{width:100%;height:100%;min-height:430px}.eff-design__split-copy{padding:clamp(36px,5vw,78px);align-self:center}.eff-design__dark{background:var(--ink);color:var(--paper)}.eff-design__dark .eff-design__eyebrow{color:var(--gold)}.eff-design__dark p:not(.eff-design__eyebrow){color:#e1e0d9}.eff-design__checks{display:grid;grid-template-columns:1fr 1fr;gap:16px 24px;padding:0;margin:28px 0 0;list-style:none}.eff-design__checks li{padding-top:14px;border-top:1px solid #666a62;font-size:14px}.eff-design__completion{border-radius:18px;background:var(--cream);padding:50px}.eff-design__completion-grid{display:grid;grid-template-columns:1fr 1.1fr;gap:60px}.eff-design__completion p{color:var(--muted)}.eff-design__finish-items{display:grid;grid-template-columns:1fr 1fr;gap:12px;align-content:start}.eff-design__finish-items span{border:1px solid var(--line);padding:16px;border-radius:6px;background:var(--paper);font-size:14px;font-weight:700}.eff-design__completion-link{font-size:14px;font-weight:700;text-underline-offset:4px}.eff-design__form{background:var(--paper)}.eff-design__form-head{max-width:850px;margin:0 auto 36px;text-align:center}.eff-design__form-shell{max-width:1140px;margin:auto;border:1px solid var(--line);border-radius:18px;padding:20px;background:var(--cream);overflow:hidden}.eff-design__form-shell iframe{width:100%;border:0}.eff-design__form-fallback{margin:20px 0 0!important;font-size:13px;text-align:center;color:var(--muted)}.eff-design__outcomes{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:38px}.eff-design__outcomes article{padding:28px;border:1px solid var(--line);border-radius:10px}.eff-design__outcomes h3{font-size:23px}.eff-design__outcomes p{font-size:14px;color:var(--muted);margin:0}.eff-design__faq{background:var(--cream)}.eff-design__faq-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:70px}.eff-design__faq details{border-bottom:1px solid #cbc6ba;padding:22px 0}.eff-design__faq details:first-child{border-top:1px solid #cbc6ba}.eff-design__faq summary{cursor:pointer;font-weight:700;line-height:1.4;list-style:none;display:flex;justify-content:space-between;gap:18px}.eff-design__faq summary::-webkit-details-marker{display:none}.eff-design__faq summary:after{content:"+";color:var(--fern);font-size:22px;font-weight:400}.eff-design__faq details[open] summary:after{content:"−"}.eff-design__faq details p{margin:18px 0 0;color:var(--muted);font-size:15px}.eff-design__contact{display:grid;grid-template-columns:1fr auto;gap:50px;align-items:center;background:var(--fern);color:var(--paper);padding:48px 56px;border-radius:16px}.eff-design__contact h2{font-size:36px}.eff-design__contact p{max-width:65ch;margin:0}.eff-design__contact .eff-design__eyebrow{color:#e7c899}.eff-design__final{background:var(--cream)}.eff-design__final .eff-design__split-copy{max-width:720px}.eff-design__trade{font-size:13px;text-align:center;padding:28px 24px;margin:0!important;color:var(--muted)}.eff-design__trade a{font-weight:700;text-underline-offset:4px}
@media(max-width:1199px){.eff-design-launch{gap:24px}.eff-design__path{padding:20px 17px}.eff-design__intro{gap:36px}.eff-design__step{padding:25px 20px}.eff-design__completion{padding:36px}.eff-design__completion-grid{gap:32px}}
@media(max-width:989px){.eff-design-launch{grid-template-columns:1fr}.eff-design-launch__photo{min-height:420px}.eff-design__intro,.eff-design__completion-grid,.eff-design__faq-grid{grid-template-columns:1fr;gap:24px}.eff-design__steps{grid-template-columns:1fr 1fr}.eff-design__step:nth-child(3){border-left:0}.eff-design__step:nth-child(n+3){border-top:1px solid var(--line)}.eff-design__split{grid-template-columns:1fr}.eff-design__split>img{max-height:560px;min-height:300px}.eff-design__contact{padding:36px;gap:30px}.eff-design__outcomes{gap:14px}}
@media(max-width:749px){.eff-design__shell,.eff-design-launch{width:calc(100% - 40px)}.eff-design-launch{padding:20px 0 48px}.eff-design__section{padding:52px 0}.eff-design__paths,.eff-design__benefit-grid,.eff-design__steps,.eff-design__outcomes,.eff-design__contact{grid-template-columns:1fr}.eff-design__path{padding:28px}.eff-design__path h2{font-size:28px}.eff-design__path p:not(.eff-design__eyebrow){font-size:16px}.eff-design__benefit-grid{gap:22px}.eff-design__benefit-grid>div+div{border-left:0;border-top:1px solid var(--line);padding:22px 0 0}.eff-design__step+.eff-design__step{border-left:0;border-top:1px solid var(--line)}.eff-design__step>span{margin-bottom:18px}.eff-design__split-copy{padding:38px 24px}.eff-design__completion{padding:28px 22px}.eff-design__finish-items{gap:8px}.eff-design__finish-items span{padding:12px;font-size:13px}.eff-design__form-shell{padding:5px}.eff-design__contact{padding:32px 26px}.eff-design__contact .eff-design__button{width:100%}.eff-design-launch__photo{min-height:360px}.eff-design-launch__photo figcaption{left:24px;bottom:24px}.eff-design__actions{align-items:stretch;flex-direction:column}}

/* Keep the measurement Learning Center action readable in every link state. */
.eff-design-page #measure-help a.eff-explore-guides__button,
.eff-design-page #measure-help a.eff-explore-guides__button:visited,
.eff-design-page #measure-help a.eff-explore-guides__button:hover,
.eff-design-page #measure-help a.eff-explore-guides__button:focus-visible{color:#fbfaf7!important}