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Luxury Home Finishes without the big-box

Independent sourcing. Honest pricing. Real customer support.

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Us vs Them

The Same Products. Different Values.

Emerald Fern Finishes
Big-Box Stores
Large On-Line Retailers
Black & Woman Owned
No Dollars Spent on Political Lobbying
Small Business, Not Mega-Corp
No exploitative labor practices
Real expertise, not algorithms
Built on transparency and trust

A smarter alternative to big-box home stores.

Emerald Fern Finishes was built for people who want beautiful, reliable products without supporting corporate monopolies, political lobbying, or exploitative systems. We source directly, price transparently, and put people first—homeowners, contractors, and our team. This is what ethical sourcing looks like.

  • Black and woman-owned distributor
  • No political lobbying, no billionaire investors
  • Real people, real support, real transparency

All Ethically Sourced

Flooring

Tile

Fixtures

Outdoor

Lighting

Cabinets

All Ethically Sourced

Flooring

Tile

Fixtures

Outdoor

Lighting

Cabinets

All Ethically Sourced

Flooring

Tile

Fixtures

Outdoor

Lighting

Cabinets

All Ethically Sourced

Flooring

Tile

Fixtures

Outdoor

Lighting

Cabinets

All Ethically Sourced

Flooring

Tile

Fixtures

Outdoor

Lighting

Cabinets

All Ethically Sourced

Flooring

Tile

Fixtures

Outdoor

Lighting

Cabinets

After

Before

COMPLETE THE REMODEL

  • STEP 1

    Cabinets/Vanities

  • STEP 2

    Flooring & Tile

  • STEP 3

    Plumbing Fixtures

  • STEP 4

    Lighting

  • STEP 5

    Hardware | Accessories

Cabinets & Vanities
Flooring & Tile
Plumbing Fixtures
Lighting
Hardware | Bath Accessories

Led with intention.

Our successful journey.

Built by people who know what it costs to be first.

  • MILESTONE 1 — THE AWAKENING (Early 2000s)

Seeing the Industry From the Inside

We built our careers inside corporate systems that promised stability but delivered inequity. In healthcare, construction, and the supply chain. What we witnessed firsthand was impossible to ignore: who got access, who got opportunity, and who was always priced out.

This was the moment we stopped asking, “How does this work?” and started asking, “Who does this really serve?”

  • MILESTONE 2 — THE BREAKING POINT (2015)

When Silence Stopped Being an Option

At a national industry conference, a founder stood in a room that looked nothing like the communities being built across America. The absence was loud. The message was clear.

That moment lit the fuse. Diversity, transparency, and access weren’t going to be handed out. They were going to be built

  • MILESTONE 3 — THE LEAP (2017)

Building Something Different

We left the security of weekly paychecks behind to create a business rooted in fair pricing, ethical sourcing, and real representation. No gimmicks. No gatekeeping. Just high-quality materials, honest guidance, and ownership at the table. Building with family, our daughter Keni, who now helps lead the vision forward.

That leap changed everything.

  • MILESTONE 4 — CERTIFIED & PROVEN (2020)

From Vision to Verification

Becoming a certified Minority-Owned Business wasn’t just a designation — it was validation. It opened doors into commercial work, public projects, and national supply channels once designed to keep businesses like ours out.

We weren’t asking for space anymore. We had earned it.

  • MILESTONE 5 — ACCESS FOR HOMEOWNERS (2023)

Luxury Look. Real-World Pricing.

We launched our in-house cabinet line with one goal: give everyday homeowners access to products that previously lived behind designer paywalls.

Same construction. Same durability. Same beauty.

Without the artificial markup.

A kitchen featuring Rose Hill white shaker cabinets, a gray island, LVT flooring, marble backsplash, and glass pendant lighting
  • MILESTONE 6 — THE SUPPLY SHIFT (2024)

When the Industry Started Cracking

Tariffs rose. Labor vanished. Prices surged. And once again, middle-income homeowners were told to “wait it out.”

We didn’t wait.

Instead, we built a way forward — direct sourcing, education, and national access without the big-box pressure machine.

  • TODAY & TOMORROW — THE MOVEMENT

Education + Access = Power

Today, we operate as both a product marketplace and an education platform. Because knowledge is leverage. And the future of this industry belongs to informed homeowners, diverse builders, and transparent supply chains.

This isn’t a store. It’s a shift.

I am the Emerald Fern and so are you. Welcome home!

Early 2000s
2015
2017
2021
2023
2024
Now

Luxury
Finishes. Feeling Joy
In the New
Space You're In.

Ready to Get Started ? Let's Work Together

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Perfect for exploring options, comparing products, or getting pricing on items you've found elsewhere.

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Perfect for return customers, trade professionals, or anyone ready to finalize with specific product details.

We're Here to Help

Questions?

Need product guidance, want to discuss your project, or have questions about an existing order? Our team is here to support you.

Email, call, or send us a message - we typically respond within a few hours during business days.