Emerald Fern Finishes

At a national industry conference, a founder stood in a room that looked nothing like the communities being built across America. The absence was loud. The message was clear.

That moment lit the fuse. Diversity, transparency, and access weren’t going to be handed out. They were going to be built

We left the security of weekly paychecks behind to create a business rooted in fair pricing, ethical sourcing, and real representation. No gimmicks. No gatekeeping. Just high-quality materials, honest guidance, and ownership at the table. Building with family, our daughter Keni, who now helps lead the vision forward.

That leap changed everything.

Becoming a certified Minority-Owned Business wasn’t just a designation — it was validation. It opened doors into commercial work, public projects, and national supply channels once designed to keep businesses like ours out.

We weren’t asking for space anymore. We had earned it.

We launched our in-house cabinet line with one goal: give everyday homeowners access to products that previously lived behind designer paywalls.

Same construction. Same durability. Same beauty.

Without the artificial markup.

Tariffs rose. Labor vanished. Prices surged. And once again, middle-income homeowners were told to “wait it out.”

We didn’t wait.

Instead, we built a way forward — direct sourcing, education, and national access without the big-box pressure machine.

Today, we operate as both a product marketplace and an education platform. Because knowledge is leverage. And the future of this industry belongs to informed homeowners, diverse builders, and transparent supply chains.

This isn’t a store. It’s a shift.

I am the Emerald Fern and so are you. Welcome home!