01
Begin With What Is Staying
Cabinets, vanities, trim, stone, and adjoining floors establish the undertones the new flooring needs to respect.
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My Showroom & Support
THE EMERALD FERN FLOORING GUIDE
The Considered Floor
Begin with what is staying. Choose the material for the way the room lives, then find the tone that lets cabinets, walls, and every adjoining space feel connected.
ONE FOUNDATION. EVERY ROOM CONNECTED.
Choose for the whole home—not one sample at a time.
SHOP FLOORING BY MATERIAL
Start with the surface underfoot.
Luxury Vinyl & SPC
Explore resilient flooring →
Laminate
Explore laminate →
Hardwood & Engineered Wood
Explore wood flooring →
Bamboo & Eucalyptus
Explore bamboo flooring →
Carpet
Explore carpet →
Gym & Rubber Flooring
Explore performance flooring →
Trim, Stair Parts & Transitions
Explore finishing components →
Shop All Flooring
Browse all flooring →
THE ORDER WE USE IN A REAL SHOWROOM
Design the relationship. Then confirm the performance.
Flooring is both a finish and a building material. The right selection must connect to the cabinetry and architecture while handling the way the space is actually used.
Planning a kitchen?
02
Choose the Relationship
Go tonal, pull one shared undertone through both materials, or create deliberate contrast—never an accidental almost-match.
03
Design for Daily Life
Moisture, pets, traffic, sunlight, acoustics, maintenance, and comfort determine what can perform beautifully.
04
Map the Whole Path
Doorways, adjoining rooms, direction changes, transitions, and floor heights should be planned as one continuous system.
05
Resolve the Stairs
Confirm matching treads, risers, flush or overlap stair noses, landings, and finish variation before choosing the line.
06
Read It in Real Light
View samples beside the cabinets and across morning, afternoon, and evening light before final quantities are ordered.
THE ORDER WE USE IN A REAL SHOWROOM
Know what comes before. See what comes next.
Shopping one category? Carry on. Planning a whole room? Use the same order our showroom uses so one decision can guide the next.
Kitchen selection order
01Cabinets
02Flooring
03Backsplash & Tile
04Cabinet Hardware
05Lighting
06Plumbing Fixtures
Bathroom selection order
01Vanity
02Flooring
03Shower, Wall & Backsplash Tile
04Hardware & Finish Direction
05Lighting & Mirrors
06Plumbing Fixtures
THREE WAYS TO BEGIN
Shop from what you already know.
You do not have to understand the entire flooring industry to start. Begin with the material, the room, or a clear side-by-side comparison.
01
I KNOW THE MATERIAL
Shop by material
Go directly to hardwood, engineered wood, luxury vinyl and SPC, laminate, bamboo and eucalyptus, carpet, or performance flooring.
02
I KNOW THE SPACE
Shop by room
Start with where the floor is going and let moisture, traffic, comfort, stairs, and adjoining rooms narrow the field.
03
I NEED HELP CHOOSING
Compare the options
See the practical differences before finish, color, and price distract from what the floor needs to do.
START WITH THE SPACE
Where it goes changes what it needs.
The same floor is not right for every room. Moisture, traffic, stairs, sunlight, acoustics, comfort, and adjoining spaces belong in the decision.
CONTINUITYPlan the full orderROOMOpen the kitchenWET AREAOpen the bathroomBELOW GRADEExplore resilient flooringCOMFORTExplore carpetCOMPONENTSPlan the stair detailsPERFORMANCEExplore gym flooringHIGH TRAFFICExplore the trade path
Whole Home
Prioritize flow, floor height, light changes, transitions, and enough availability for every connected area.
Kitchen
Balance spills and traffic with the cabinet finish, island, adjacent rooms, and the way the kitchen opens into the home.
Bathroom
Start with moisture, slip resistance, warmth, maintenance, transitions, and compatibility with the vanity and tile package.
Basement
Confirm moisture conditions, slab preparation, comfort, sound, and whether the product is approved below grade.
Bedroom
Consider warmth, softness, acoustics, allergy priorities, cleanability, and how the floor meets the hallway.
Stairs
The right plank is not enough. Treads, noses, risers, landings, edge profiles, and finish matching all matter.
Home Gym
Match thickness, impact absorption, slip resistance, sound control, equipment loads, seams, and subfloor conditions.
Commercial
Start with use classification, traffic, rolling loads, maintenance, acoustics, code needs, lead time, and replacement strategy.
COMPARE FLOORING MATERIALS
Beauty matters. So does real life.
Use this as a starting point, then confirm the exact specifications, warranty, installation requirements, accessories, and availability for the individual product you choose.
| Material | Best for | Why people choose it | Plan around |
|---|---|---|---|
| Hardwood | Living areas and long-term whole-home character | Natural variation and the potential to sand and refinish | Moisture, seasonal movement, installation method, and maintenance |
| Engineered Hardwood | Wood character with greater dimensional stability | Real wood surface with broader installation possibilities | Wear-layer thickness, refinishing limits, stair parts, and product construction |
| Bamboo & Eucalyptus | Distinctive natural looks and hard-wearing residential spaces | Dense materials with clean contemporary grain options | Construction quality, finish system, humidity, and matching stair components |
| Luxury Vinyl / SPC | Basements, pets, busy households, and moisture-prone areas | Water resistance, durability, and broad visual range | Subfloor flatness, floor height, transitions, acoustics, and stair compatibility |
| Laminate | Scratch-conscious households seeking realistic wood visuals | Strong surface performance and compelling design at an accessible price | Water exposure, edge protection, underlayment, and approved wet-area use |
| Carpet | Bedrooms, stairs, family rooms, and acoustic comfort | Softness, warmth, sound absorption, and extensive color choices | Fiber, pile, pad, stain warranty, seams, traffic pattern, and maintenance |
| Gym / Rubber | Home gyms, fitness spaces, and impact-heavy uses | Shock absorption, grip, durability, and sound control | Thickness, equipment loads, seams, transitions, subfloor, and material odor |
BEFORE YOU FALL FOR A FLOOR
Do the stairs have a matching answer?
Some flooring lines offer coordinated treads and flush stair noses. Others provide only overlap profiles—or no matching stair components at all. Confirm stairs, landings, transitions, and finish variation before the flooring order is finalized.
DIRECT ACCESS. CURRENT PROJECT PRICING.
A better source should not mean a higher price.
Our direct vendor relationships and competitive dealer access allow homeowners and professionals to source leading flooring brands through an independently owned, nationally certified MBE distributor.
Direct relationships with Mohawk and Shaw
Explore broad hard-surface and carpet programs through two of the largest flooring manufacturers without being routed through an anonymous marketplace.
Carpet and specialty flooring are part of the conversation
We source beyond the standard four categories, including carpet, bamboo, eucalyptus, rubber, gym, and commercial-performance products.
Certified Black- and woman-owned MBE distributor
Intentional purchasing can still come with competitive dealer access, experienced product guidance, and nationwide coordination.
MORE THAN THE STANDARD FOUR
The flooring categories people forget to ask about.
NATURAL ALTERNATIVES
Bamboo & Eucalyptus
Explore bamboo flooring
COMFORT AND ACOUSTICS
Mohawk & Shaw Carpet
Request carpet options
PURPOSE-BUILT PERFORMANCE
Gym & Rubber Flooring
Request gym flooring
MOVEMENT UNDERFOOT
Herringbone & Pattern
See real floors
REAL-LIFE RESILIENCE
Waterproof Wood Looks
Explore LVP and SPC
SHOP REAL ROOMS
See the room. Shop the details.
Discover how cabinets, flooring, tile, hardware, lighting, and plumbing fixtures come together in a finished space. Explore complete rooms, then shop the products that bring each look to life.
Featured room: Modern Onyx + White Kitchen
KEEP THE PROJECT CONNECTED
Keep shopping with a clear next step.
Follow the next decision in the room’s design order, or use My Showroom to keep every room and selection connected.
03 · TILE
Build the surface story around the floor.
Coordinate backsplash, wall, and shower tile with the floor’s undertone, scale, and transitions.
Explore tile
MY SHOWROOM
Keep every room and selection together.
Organize the project room by room, in the order a real showroom works, with every decision connected.
Open My ShowroomPLAN WITH MORE CONFIDENCE
Understand the material before choosing the color.
PUT THE FLOOR BACK INTO THE ROOM
The flooring decision should guide what comes next.
Return to the complete Kitchen or Bathroom path to coordinate cabinetry, tile, plumbing, lighting, hardware, and every finish that sits above the floor.
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